Heather Palmer, Marketing Consultant
Marketing Consultant
Opening at 9:00 AM
As both a left-brained analyst and a right-brained artist, I’m uniquely suited to marrying the art and science of merchandising and marketing. Whether it’s choosing products for Omni-channel retailers or planning a Facebook marketing campaign, I use both my creativity and my analytical skills in equal measure. The result is a thoughtful, data-driven approach that is fresh and appealing while keeping an eye on ROI and profitability. I specialize in helping small businesses and non-profits get great results on a budget.
I further my life-long love for the performing arts by volunteering at Gaslight Community Theatre as a stage manager, social media guru, and volunteer jack-of-all-trades.
Specialties: purchasing, marketing, event coordination, social media, inventory management, assortment planning, open to buy (OTB) management, demand forecasting, allocation, lead time forecasting, vendor managed inventory (VMI), Omni-channel merchandising, new system implementation, training, coaching, process improvement, change management, blog and copy writing, Facebook and YouTube video production